Chance to seduce more people with peppers

Inspiration

“Vegetables fit perfectly into the healthy eating trend. And they are so versatile! Two years ago I came into contact with Rijk Zwaan, and they introduced me to various new products – including a tomato with such an intense internal colour that it can even be used to make sushi, and a whole range of leafy salad vegetables that can be prepared in many different ways. These kinds of innovations inspire me to challenge myself and explore new possibilities. In return I share my experiences with Rijk Zwaan for use in future product development.”

Surprisingly sweet

“In general I find it important that, no matter what I do with a vegetable, its original taste is still recognisable. Take the Sweet Palermo pepper. It’s very sweet – but not too sweet! It has just the right acidity. Thanks to its thin skin and hardly any seeds, there are lots of ways I can use it: I can bake it in the oven or serve it in a salad, and it’s also an ideal snack. Some people are not keen on traditional bell peppers. Innovations like these enable us to entice new groups of consumers to eat more vegetables.”