Tomatoes with dark-red flesh
InternalRed tomatoes have attractive, dark-red flesh and a deep-red core, which gives them a healthy and tasty-looking appearance.
A tomato’s colour affects people’s perception of its taste and quality. Consumers associate a deep-red internal colour with a high-quality, healthy and flavoursome tomato.
Rijk Zwaan offers tomato varieties that stand out thanks to their attractive deep-red colour on the inside. They are identifiable by the InternalRed label.
The colour is clearly distinct from the colour of standard tomatoes (in tests, the majority of respondents noticed the colour difference).
InternalRed varieties are characterised by:
- Deep-red colour of the flesh and core.
- Excellent flavour.
- Yield, reliability, resistances and other production traits that meet all the standard criteria for our tomato varieties.
Colour and flavour
The red colour strengthens consumer perception of the tasty flavour. The distinct and recognisable colour makes it easier for all chain partners to clearly position themselves in the high-quality segment.
Rijk Zwaan supports tomato growers and their customers by providing crop manuals, leaflets and packaging ideas.
This trait will be added to ever-more Rijk Zwaan tomato varieties and we will be launching InternalRed varieties in every production region in the coming years.
Deep red plum tomato finds favour with home cooks
The coronavirus crisis has stimulated new consumer trends in the fresh fruit and vegetable category. Over recent months, for example, European retailers have seen a surge in demand for plum tomatoes as ingredients for home-made soups and sauces. A similar trend is apparent in fresh meal kits, which often include this tomato type. The deep red Plumola RZ variety offers home cooks an even better fresh produce experience.